What is the term for the repetition of initial consonant sounds in a series of words?

The term that describes the repetition of initial consonant sounds in a series of words is alliteration. This literary device is often used in poetry, prose, and catchy phrases to create rhythm and enhance the musical quality of language. By repeating the same sounds at the beginning of words, alliteration can make text more memorable and engaging for the reader or listener.

For instance, phrases like "wild and wonderful" or "better butter" showcase alliteration, as they emphasize the initial sounds of the words. This technique not only adds aesthetic appeal but can also contribute to the meaning or theme of a piece of writing. Alliteration is frequently employed in advertising slogans, tongue twisters, and literary works to create specific effects and draw attention to particular ideas or emotions.